SEARCHSTYLE
A social platform for global streetwear discovery.
INTRO
SearchStyle is a social platform and mobile experience for discovering and sharing global streetwear in real time.
Originally developed as a final major project during my Masters degree, it evolved into a multi-award-winning platform connecting users across 66 countries. The project required a complete brand system, digital product design, and mobile-first experience built around community-driven fashion discovery.
CHALLENGE
Streetwear discovery was fragmented across social platforms, making it difficult to access real-time, location-based trends in a structured way.
The platform needed to support a highly mobile user base while enabling seamless content creation, discovery, and interaction.
A key challenge was designing a system that could scale globally while maintaining a fast, intuitive, and visually-led mobile experience.
APPROACH
The project was approached as a combination of brand design, UX strategy, and mobile product design.
Research and testing revealed significant friction in onboarding and content creation, particularly around sign-up complexity and profile setup. The experience was restructured to reduce barriers and support immediate engagement with content.
A mobile-first approach guided all design decisions, prioritising speed, clarity, and visual exploration.
EXECUTION
A bold visual identity was developed to reflect the energy and diversity of global streetwear culture, supported by a high-contrast, typography-led design system.
A key feature of the platform was the Fashion Map - an interactive interface allowing users to explore real-time street style trends by location.
The onboarding flow was redesigned to significantly reduce friction, introducing streamlined sign-up, guided setup, and improved content upload flows.
The platform was optimised for mobile use, ensuring smooth navigation across discovery, posting, and interaction features. Community-driven elements encouraged user-generated content and ongoing engagement.
The system was extended across digital and physical outputs, including marketing materials and branded merchandise.
OUTCOME
SearchStyle grew into a global platform with a large and active user base, gaining recognition across both creative and tech communities.
The project:
built a community across 66 countries
attracted over 5,000 users and 14,000+ social followers
secured funding and multiple awards and grants
gained international exposure through events and collaborations
The platform demonstrated a clear intersection between social networking, fashion discovery, and mobile-first product design, establishing a strong foundation for continued evolution.
DETAILS
Platform: Adobe Illustrator, Photoshop, InDesign
Services: Branding, UX/UI Design, Web & Mobile Design, Digital Design, Print
