Directional design for brands across fashion, tech & culture.

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I’m Nat Grogan - a Brand & Digital Designer working across brand identity, digital and product design.

Based in London, UK.

Thoughtful visual direction for brands with something to say.

PRACTICE

I work across branding, web design and digital product experiences - from early-stage startups to established global brands.

Over the past 15+ years, I’ve worked in agencies, in-house teams and independently, developing a practice that sits between identity design, UX thinking and visual systems.

Previously, I was part of the team at PHANTOM, working on digital campaigns and experiences for brands including Google, Sony and the Financial Times. Today, I work directly with clients to design systems that are both expressive and functional - balancing visual clarity with strategic intent.

APPROACH

My work is focused on structure, clarity and restraint.

I’m interested in how ideas translate into systems. Specifically, how design decisions scale beyond a single screen or asset.

The goal is always the same - to create work that feels considered, consistent, and easy to understand - without losing personality.

SELECTED EXPERIENCE

All Eyes — Design Director / Co-founder

SearchStyle — Art Director / Founder

PHANTOM — Designer

London College of Fashion - Entrepreneur in Residence / Associate Lecturer

Pearson Business School - Startup in Residence

Centre for Fashion Enterprise - Accelerator

Selected clients:

Google

Sony

John Lewis

Financial Times

Annoushka

London College of Style

RECOGNITION

Creative Enterprise Awards — Digital Category

Virgin Pitch to Rich — Shortlisted

SEED Business Fund Recipient

London College of Fashion Alumni Entrepreneur Award — Shortlisted

Work featured in:

Noctis Mag

Digital Arts Magazine

Disrupts

Forward Partners (The Path Forward)

Collage of multiple photos of a young woman with long brown hair, wearing sunglasses, a black blazer, black top, and jeans, posing outdoors and indoors.