Brand direction across identity, digital and experience.

An image of a striped suit jacket plaid pants on a wooden chair. A black high-heeled shoe is on the floor in front of the chair. The background shows a white wall and a gray painted floor with paint chips and stains. The text 'SOPHIE GATEN' is written across the image.

BRAND & IDENTITY

Consistent, recognisable, and built to adapt to real-world use.

  • Brand identity design

  • Logo systems and refinement

  • Typography and colour systems

  • Visual identity assets and guidelines

Screenshot of an artist's website homepage featuring a black background and various artwork thumbnails with titles, and a white header with red logo text 'SuBlu'.

PRODUCT & UX

Reducing friction and creating structured, usable digital experiences.

  • UX and user journey design

  • Interface design (UI systems)

  • Prototyping and structure design

  • Product onboarding and experience flows

A desk with a MacBook Pro laptop displaying a fashion website, a white cylindrical pen holder with three black pencils, a wooden shelf with a white lamp hanging above, and a wooden support leg visible on the left side.

DIGITAL & WEB

Intuitive, impactful interfaces that guide users and communicate clearly.

  • Website design

  • Squarespace builds and customisation

  • Landing pages and campaign sites

  • Email and newsletter design

A graphic design presentation slide with a purple gradient background and white text outlining services: Process Automation, Software Development, and Project Support, each with bullet points.
Digital graphic with a black background, pink pixelated map of the UK and Channel Islands, white text explaining a company specializing in process automation and software development, and small white pixel corners.

COMMUNICATION & CONTENT

Clarity, hierarchy, and visual consistency across touchpoints.

  • Pitch decks and presentations

  • Social content systems

  • Editorial and marketing layouts

  • Data visualisation and infographics

Stack of business cards with black, white, and red design, featuring the word "SuBlu" in red handwriting style and contact information in white and red text.

PRINT & PHYSICAL APPLICATIONS

Translating digital identities into physical expressions with impact.

  • Business cards and stationery

  • Editorial and print design

  • Print & packaging systems

  • Marketing and campaign materials

Available for freelance projects across brand, digital and product design.

  • "Natalie understands briefs quickly and delivers exceptional ideas."

    — Design Partner, Logo Design

  • "It's like you've been sent from the sky."

    — Noctis Mag, Web Design

  • “It’s a digital platform I didn’t think possible. I love what you put together.”

    — SuBlu, Web Build

Let’s MAKE SOMETHING GREAT.

Available for freelance projects across brand, digital & web design.

work with me